Korea Color & Fashion Trend Center | Trend Backstage

[QTB] #fashion&beauty #post-covid #virtual_try-on

- By FaDI

Jun 05. 2020
[QTB] #fashion&beauty #post-covid #virtual_try-on
ÄڷγªÀÇ ¿ªÇ³À» ¸ÂÀº 2020³â »ó¹Ý±â ÆÐ¼Ç½ÃÀå¿¡¼­ ´«¿©°Üº¼ À̽´ ÁßÀÇ Çϳª´Â ¿ª½Ã ÆÐ¼Ç°ú ºäƼÀÇ Çù¾÷ÀÌ´Ù.
ÆÐ¼Ç, ºäƼ ºÐ¾ßÀÇ ¸ÅÃâÀÌ Àü¹ÝÀûÀ¸·Î °¨¼ÒÇÏ¿´À¸³ª, Ȩ¶óÀÌÇÁÀÇ ÁÖ¸ñ µîÀ¸·Î Çâ¼ö °ü·Ã ½ÃÀåÀº ¼ºÀå¼¼¸¦ º¸¿´´Ù. ÀϺΠ¸ÅüÀÇ Áý°è¿¡ µû¸£¸é G¸¶ÄÏ Çâ¼ö ÆÇ¸Å°¡ 1~4¿ù Àü³â´ëºñ 29% ¼ºÀåÇÏ¿´À¸¸ç, µðÇ»Àú, Ƽ¶óÀÌÆ® µîÀÇ Á¦Ç° ¿ª½Ã Áõ°¡ÇÑ °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ´ÏÄ¡Çâ¼ö·Î ´ëÇ¥µÇ´Â ½Å¼¼°è ÀÎÅͳ»¼Å³ÎÀÇ µöƼũ, ¹ÙÀÌ·¹µµ, »êŸ¸¶¸®¾Æ³ëº§¶óÀÇ 1~4¿ù ¸ÅÃâ ¿ª½Ã 40% ÀÌ»ó Áõ°¡ÇÏ¿´´Ù.
ÄڷγªÀÇ ¿ªÇ³À» ¸ÂÀº 2020³â »ó¹Ý±â ÆÐ¼Ç½ÃÀå¿¡¼­ ´«¿©°Üº¼ À̽´ ÁßÀÇ Çϳª´Â ¿ª½Ã ÆÐ¼Ç°ú ºäƼÀÇ Çù¾÷ÀÌ´Ù. 
ÆÐ¼Ç, ºäƼ ºÐ¾ßÀÇ ¸ÅÃâÀÌ  Àü¹ÝÀûÀ¸·Î °¨¼ÒÇÏ¿´À¸³ª, Ȩ¶óÀÌÇÁÀÇ ÁÖ¸ñ µîÀ¸·Î Çâ¼ö °ü·Ã ½ÃÀåÀº ¼ºÀå¼¼¸¦ º¸¿´´Ù. ÀϺΠ¸ÅüÀÇ Áý°è¿¡ µû¸£¸é G¸¶ÄÏ Çâ¼ö ÆÇ¸Å°¡ 1~4¿ù Àü³â´ëºñ 29% ¼ºÀåÇÏ¿´À¸¸ç, µðÇ»Àú, Ƽ¶óÀÌÆ® µîÀÇ Á¦Ç° ¿ª½Ã Áõ°¡ÇÑ °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ´ÏÄ¡Çâ¼ö·Î ´ëÇ¥µÇ´Â ½Å¼¼°è ÀÎÅͳ»¼Å³ÎÀÇ µöƼũ, ¹ÙÀÌ·¹µµ, »êŸ¸¶¸®¾Æ³ëº§¶óÀÇ 1~4¿ù ¸ÅÃâ ¿ª½Ã 40% ÀÌ»ó Áõ°¡ÇÏ¿´´Ù. 
2020³â »ó¹Ý±â ¿¡¸£¸Þ½º ºäƼ ÁøÃâ(¢Ñ¹Ù·Î°¡±â)°ú ÇÔ²², ZARA´Â Áö³­ 5¿ù 14ÀÏ ¿µ±¹ Á¶¸»·Ð(Jo Malone) â¾÷ÀÚ¿Í Çù¾÷ÇÏ¿© ¡®ZARA EMOTIONS¡¯ Çâ¼ö ¶óÀÎÀ» Ãâ½ÃÇÏ¿´´Ù. SPAºê·£µå¿ÍÀÇ Çù¾÷À̶ó´Â Á¡¿¡¼­ Å« °ü½ÉÀ» ¹Þ¾ÒÀ¸¸ç ÀÚ¸»·Ð(ÀÚ¶ó+Á¶¸»·Ð)À̶ó´Â ½ÅÁ¶¾î¸¦ ºü¸£°Ô È®»ê½ÃŰ¸é¼­ ºäƼ ´ÏÄ¡¸¶ÄÏÀ» °ø·«ÇÏ¿´´Ù.  







ÀÏÂïÀÌ ¸ð¹ÙÀϾÛÀ» ÅëÇØ °¡»óÀ¸·Î È­ÀåÀ» ½ÃµµÇغ¼ ¼ö ÀÖ´Â ¼­ºñ½º¸¦ Áö¼ÓÀûÀ¸·Î °³¹ßÇØ ¿Â ·Î·¹¾ËÀº ¾È¸éÀνİú Áõ°­Çö½Ç ±â¼úÀ» Àû¿ëÇÑ  °¡»ó ¸ÞÀÌÅ©¾÷¾Û ¡®Makeup Genius¡¯ ¸¦ Ãâ½ÃÇÑ ¹Ù ÀÖ´Ù. ÃÖ±Ù¿¡ ·Î·¹¾Ë¿¡¼­´Â Äڷγª·Î Áý¿¡¼­ ¸Ó¹°¸é¼­ È­»óȸÀǸ¦ ÇÏ´Â ¼ÒºñÀÚ¸¦ °Ü³ÉÇÏ¿©  °¡»óÀÇ ¡®try-on¡¯¼­ºñ½º¸¦ À§ÇÑ ÇÊÅÍ ·»Á Ãâ½ÃÇÏ¿´´Ù. Snapchat°úÀÇ Çù¾÷À» ÅëÇØ ·Î·¹¾ËÀÇ AR ¸ÞÀÌÅ©¾÷ ÅøÀ» SnapchatÀ» ÅëÇØ Ȱ¿ëÇÒ ¼ö ÀÖµµ·Ï ÇÏ¿´À¸¸ç, Zoom°ú °°Àº È­»óȸÀÇ ¼­ºñ½º¿¡¼­µµ ¿É¼ÇÀ¸·Î ¼±ÅÃÇÏ¿© »ç¿ëÇÒ ¼ö ÀÖ´Ù.Garnier, Lancôme, L'Oréal Paris , Maybelline µîÀÇ ·Î·¹¾Ë ºê·£µåÀÇ °¡»ó È­Àå(AR)·»Á ½º³Àê ºäƼ ¼³Á¤ ÆäÀÌÁö¿¡¼­ ¼±ÅÃÇÏ¿© Ȱ¿ëÇÒ ¼ö ÀÖµµ·Ï Çϰí ÀÖ´Ù.





Ãâó:

Is This the End of Beauty Testers?, Business of Fashion (MAY 1, 2020). https://www.businessoffashion.com/articles/professional/is-this-the-end-of-beauty-testers?source=bibblio

L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app. Mobilemarketer (April 30, 2020).

https://www.mobilemarketer.com/news/loreal-rolls-out-1st-beauty-ar-lenses-on-snaps-desktop-app/577054/

ÀÚ¸»·Ð'À» ¾Æ½Ã³ª¿ä?... Äڷγª¿¡µµ Çâ¼ö ¼Òºñ´Â Áõ°¡, Á¶¼±ºñÁî (May 22, 2020). https://biz.chosun.com/site/data/html_dir/2020/05/22/2020052202537.html?utm_source=naver&utm_medium=original&utm_campaign=biz

Á¶ ¸»·ÐXÀڶ󡦰¡¼ººñ °© SPA ºê·£µå, È­Àåǰ Æ´»õ½ÃÀå °Ü³É, Áß¾ÓÀϺ¸ (May 24, 2020). https://news.joins.com/article/23784100




FaDI´Â »çȸÀû °Å¸®µÎ±â Ä·ÆäÀÎÀ» ÀÀ¿øÇÕ´Ï´Ù.
°Å¸®´Â ¸Ö¸®µÎ°í ¸¶À½Àº °¡±îÀÌ µÎ¼¼¿ä!





" »õ·Ó°Ô ½ÃÀÛÇÏ´Â FaDIÀÇ °ø½Ä ÀνºÅ¸¸¦ ÆÈ·Î¿ìÇϰí QTB Á¤º¸¸¦ ´õ »¡¸® È®ÀÎÇϼ¼¿ä!"





[¿Â¶óÀÎ ¼³¹®ÇÏ°í ¹èÆ÷ÀÚ·á ¹Þ±â]

*¼º½ÇÈ÷ ´äº¯ÇØÁֽŠºÐµé²² ¸Å¿ù 25ÀÏ Ãß÷À» ÅëÇØ ½ºÅ¸¹÷½º »óǰ±Ç(5õ¿ø)À» ¹®ÀÚ·Î º¸³»µå¸³´Ï´Ù*

¼³¹®Áö ¹Ù·Î°¡±â



* º» ÀÚ·áÀÇ ÀúÀÛ±ÇÀº (Àç)Çѱ¹ÆÐ¼ÇÀ¯ÅëÁ¤º¸¿¬±¸¿ø(FaDI)¿¡ ÀÖ½À´Ï´Ù

Ãâó¸¦ ¸íÈ®ÇÏ°Ô ¹àÈ÷Áö ¾Ê°í À̹ÌÁö ¹× ÅØ½ºÆ®¸¦ ¹«´ÜÀ¸·Î »ç¿ëÇÒ °æ¿ìÀúÀ۱ǹý¿¡ µû¶ó ¹ýÀû Ã¥ÀÓÀÌ µû¸¦ ¼ö ÀÖ½À´Ï´Ù.*

 

(Àç)Çѱ¹ÆÐ¼ÇÀ¯ÅëÁ¤º¸¿¬±¸¿ø

TAG :

Comment

ÄÚ¸àÆ®
°ø°³±Û   ºñ°ø°³±Û
Comment
ÇØ´ç ´ñ±ÛÀÌ ¾ø½À´Ï´Ù.